Strategy is the foundation of a strong brand

Revealing brands that drive growth

Unleash the unbeatable power of your brand

Succes starts with strategy

Creating the desired brain-position in the minds of your customers creates relevance and resilience. Start unleashing the POWER OF BRAND.

It all starts with a clear roadmap, where are you heading and how are you going to get there?

Which needs do you fulfill, why are you here and which behaviors support this. Once this is done, your brand positioning and communication will flow.

Discover the steps

  • Brand Core Who are you? Why are you here and where are you going?
  • Business What is it you do and how do you do it so well?
  • Target Audience Understand your customer deeply, what does he need?
  • Portfolio of products and brands
  • Market In which segment do you operate? What does the competition do?
  • Pricing strategy
  • Messaging, what is your narrative?
  • Branding which look fits?
Schedule your free 30-minute introduction call

“Thank you for the fresh and challenging approach you bring and your ability to always find a positive way forward.”

Marcus Jordan

CEO IMCD N.V.

“What’s good about Kate she’s never afraid to make tough choices, and equally important, stand behind them.”

Bas Korsten

CCO Nothing

“Kate is a one-of-a-kind expert in brand experience, she asks critical questions, involves the right people, and collaborates to create something exceptional.”

Liesbeth Pruijs

Chair UN Woman

“Kate has a sixth sense for sensing people and situations this allows her to anticipate on wishes and needs and act decisively.”

Dominique Borggreve

Communications Director Rosewood Amsterdam

“Highly recommended to anyone looking to elevate their personal brand with purpose and professionalism!”

Nina Perpinia

Global capabilities &Process important lead Heineken N.V

“Keetje, you are leaving, too bad! You haven’t just changed our growing brand; you also write some tasty design pieces. Thanks.”

Piet Boon

Founder Studio Piet Boon

“Kate asks the right questions that make you reflect, guide you to the right choices, and help distill all possibilities into the one clear proposition that perfectly reflects who I am."

Marlies Mohr

Director Dutch Thyroid Organisation

“Kate is your rebellious auntie, always coming up with solutions. She softens the edges in tricky situations and gives you a firm push when you need it."

Cris Bartels

Creative Director Studio Piet Boon

“Her insights and strategic approach have helped us make our communication clear and consistent.”

Annemarie Kruijer

Head of Marketing Briqwise

“I truly enjoy working with you, the solid advice you bring, combined with your personality makes it a joy to work with you".

HRH Princess Margarita de Bourbon de Parme

Founder De Parme Design

"Kate is a fantastic coach, thanks to her I have found a wonderful new job".

Janine de Laat

Communications Manager Advisory Board on Impact Investment

"Jij mag niet meer op cursus, jij kan al schrijven!!"

Eva Hoeke

Columnist

"Contagious energy, Kate helps brands and people uncover what makes them truly memorable".

Erik Hiep

Managing Director The Next Level

we believe in the power of people & brands

let's tell stories

Brand Strategy

Are you using your Brand Power?

Whether you're growing a business, leading an established brand, or advancing your professional career, brand strategy creates the foundation for succes. It provides a roadmap and sets milestones to achieve your goals. Brand strategy gives clarity and direction needed to move forward with confidence.

A strong brand is built on more than branding.

When your strategy is clear, people and partners work effectively and with purpose. Time and money is saved.

Brand Mentor

How do you present yourself?

Whether you're launching a business, changing direction, looking for a job, stepping into a new role, or aiming for a promotion, clarity is what helps you move forward with confidence.

Your brand is what others say about you when you're not in the room.

When your values, strengths, and ambitions are aligned, your message becomes clearer, your presence stronger, and your decisions easier. Cut through the noise, the expectations, and the opinions. Return to what matters most, yourself.

Brand Communcation

Are you sharing your brand story?

Communicating who you are, what you stand for and why this matters is best value injection you can give your brand.

Are you sitting in the drivers seat and defining it, or leaving it to chance?

When you communicate with a clear strategy and intention, you actively shape the associations that define how you are seen, understood and chosen.
Because a strong brand is personal.