28 November, 2024
Briqwise is a successful facilitator and service provider in real-estate financing. They match entrepreneurs with private investors and provide knowledge and security to all parties. Different target audiences demand a different tone of voice, but the brand-position should remain strong and consistent.
We helped Briqwise with establishing one voice, one message. We started with listening and analysing, bringing unique knowledge and qualities to the surface. In depth interviews with the founders, tuning in with clients and evaluating content. We updated and pragmatically adjusted the current brand guide, added a practical tone of voice document. We brought it to life with new client cases and made brand stories. The importance of brand communications was recognised and the brand gained value.
We delivered: a practical revised brand guide, a framework for daily consultation- customer cases
The result: consistent brand communication
“Kate's insights and strategic approach made our communication clear and consistent.”
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